SEARCH ENGINE OPTIMISATION (S.E.O) is the process of refining your website so that it will be indexed and ranked by search engines; it is also the process of leveraging your links from other sites.

S.E.O helps search engines understand what you do, outbid/outperform your competitors for the words you want to be found for, and align with your customer’s search and needs.

The keys to understanding search engine results are summed up in one word – RELEVANCE.

Why S.E.O?

Because of the benefits that can be part of what make up the goals of a company.

A few benefits of a high listing position in organic search for a business:

  • Increased Click-through
  • Increased engagement
  • Increased conversations

A few benefits of a high listing position in organic search for reputation:

  • Increased visibility
  • Credibility and status
  • Market leadership
  • Competitive advantage

How does search engines work?

  • A Search Engine spider crawls the web
  • Builds an index of words and their location
  • When a user searches, they are searching that index
  • The search engine presents the most relevant results to the searcher from the index

But why Google’s search engine?

You must have heard the phrase ‘If you don’t you know it, Google it!’.

According to ‘Internet live Stats’, ‘Statista’ and ‘Internet world stats’, the number of people using internet search engines is increasing year on year. An estimate of 3,885,567,619 people worldwide access the internet, with the African population of 1,246,504,865, 388,376,491 access the internet. And with Nigerian population of 192,835,936, 91,800,000 access the internet. Although we still have a long way to go, this increases yearly by 10% driven by the rise of mobile phone users.

It is also estimated that 6,586,013,574 searches are made worldwide on a daily basis and over 4,464,000,000 searches are made on Google’s search engine, which is more or less 77.43% of the market share, which was a 10% increase in the last 12 months.