App Store Optimisation or App Search Optimisation (A.S.O) is the process of improving the visibility of a mobile app in an app store.

Just like search engine optimization is for websites, app store optimization is for mobile apps.

It can go as far as to rank apps on Google’s search engine.

Why A.S.O?

According to Forrester consumer Technology Survey, with over 2 million apps in the major app stores, getting your app discovered is one of the biggest challenges today.

Yet, 63% of apps are discovered through app store searches.

A few years ago, a survey by European technographics – Consumer tech online survey released the below report:

Base – 4,315 European online adults age 16+ with either an iPhone and an Android phone who have some use of apps.

App Store Optimisation (A.S.O) Stack

The below depicts the framework for app store optimisation by Phiture and Incipia